Jeff Goolsby is the Shareholder-in-Charge of the Firm’s Tampa Bay area office.  A member of the Firm’s Senior Housing Group and Healthcare Practice Group, Jeff has over 18 years of public- and private-industry accounting experience, focused on healthcare, senior housing, not-for-profits, middle-market entities, and employee benefit plans.

Jeff's experience and expertise includes:

  • Managing audit, review and compilation engagements
  • Managing the financing for new facilities, including tax-exempt bonds
  • Performing single audits
  • Internal control procedural reviews
  • Due diligence assessments for client acquisition targets
  • Revenue cycle assessments
  • Transactional accounting consultations

A few of Jeff’s notable career accomplishments:

  • Identifying performance issues with a third-party billing company, resulting in a $240,000 per month increase in collections
  • Recovering over $720,000 in write-offs for a healthcare facility by resolving third-party billing company issues
  • Increasing cash collections for a hospital by over $4 million annually by revising collection procedures
  • Saving a client $140,000 annually on a tangible property tax bill by correcting the fixed asset register
  • Identifying fraud by an executive, resulting in a $150,000 recovery
  • Saving a client $50,000 in penalties from timely correction of employee benefit plan filings
  • Helping a company earn over $100,000 annually using sweep accounts on excess cash


  • MS in Accounting, Florida State University
  • BS (summa cum laude) in Accounting, Florida State University
  • CPA, Certified Public Accountant, licensed in Florida
  • CGMA, Chartered Global Management Accountant, American Institute of Certified Public Accountants


  • American Institute of Certified Public Accountants
  • Florida Institute of Certified Public Accountants - Member of Healthcare and Not-for-Profit Industry Committees, Past Chairman of Healthcare Committee
  • Healthcare Financial Management Association
  • Florida Hospital Association
  • LeadingAge Florida
  • Tampa Connection Alumnus
  • Member MSL Toastmasters, Chapter #78838


  • Florida CPA Today (April 2010)  “HCEs Adapt to Increasing Costs.”
  • Florida CPA Today (May 2012) “Understanding the Florida Uniform Prudent Management of Institutional Funds Act.” 
  • Numerous speaking engagements on accounting and auditing issues: Healthcare Financial Management Association, Florida Institute of Certified Public Accountants, LeadingAge Florida, University of South Florida, Florida State University