For over 40 years, MSL has been advising clients on areas of opportunity. It is our goal to help you generate more revenue and improve your bottom line. MSL provides actionable information and financial leadership that results in success.
Contact MSL today to set up your initial consultation!
FLORIDA’S FIRM SINCE 1974
We think of ourselves as Florida's Firm. It is where we live and work and where we established our Firm by being committed to our clients and driven by their success. We are here to stay, and you can count on us to be by your side for the long term. We have an exceptionally deep level of knowledge and experience when it comes to conducting business in the state of Florida. We have invested over 40 years in building the expertise, reputation, and relationships that enable us to give our clients practical advice for achieving success. Our talent and senior leadership are immediately accessible, giving us the ability to act quickly on behalf of our clients.
Our Firm was founded as Lovelace, Roby and Company in 1974. Five innovative CPAs had the vision to establish an accounting firm that would combine highly specialized expertise such as those found at the Big 8 firms of that time, with personalized client service. By 1976, the Firm, Lovelace, Roby and Company had expanded into three cities. Lovelace, Roby and company joined the Moore Stephens International network of CPA firms in 1998.
ADVANCED LEVEL OF KNOWLEDGE
MSL’s shareholders are thought leaders in their fields, who are highly published and recognized. Many have been recruited from leadership positions within the industries that we serve for their in-depth knowledge and direct experience.
MSL is the preeminent source of advice for achieving success whether your business is for-profit, nonprofit, public, private or governmental. Our leaders have been shapers of policy and influencers of transformational change in our client's industries and in the CPA profession, having led and participated in many landmark actions. We recruit the best and brightest in their field of specialty to build multi-disciplinary teams with an intense knowledge and in-depth experience specific to your industry. Clients know that when they need to pull together a team to address a particular situation, MSL is the one to call.
We know what’s happening in your industry right now, and what will keep your business fiscally sound and compliant, today and tomorrow.
Far more than just a CPA firm, MSL is your trusted business advisor in all phases of your organization’s growth. In addition to sound financial, audit and tax advice, we provide our clients with all levels of business consulting from development and start-up to maturity and expansion. With over 40 years of advising successful companies, we have valuable experience and benchmarking tools to help you identify your areas of opportunity whether they are operational, financial, or compliance.
FLORIDA ROOTS, GLOBAL REACH
Through our affiliation with Moore Stephens International--one of the world's largest international accounting and consulting groups, we help our clients navigate in the complex global business environment. With your Florida-based point of contact at MSL, to facilitate and manage the process, the financial, legal, cultural and regulatory factors will be flawlessly coordinated, and you will always be kept fully informed.
• Audit and Assurance Services
• Financial Statement Audits
• Employee Benefit Plan Audits
• Business Advisory Services
• Fraud and Forensics
• Merger and Acquisition Advice and Due Diligence
• Corporate Tax Planning and Compliance
• Individual Tax Planning and Compliance
• Tax-Exempt Organizations Tax Compliance
• Healthcare Consulting, Reimbursement and Regulatory Services
• Outsourced Accounting
• IT Consulting and Execution